Thank you for sharing!

Your article was successfully shared with the contacts you provided.

For United States companies that do business in the European Union, it may seem counterintuitive that of the six possible legal justifications for processing personal data under the General Data Protection Regulation (GDPR), consent is the last justification a EU company wants to rely on. But unlike the U.S. practice of passive notice and consent, GDPR sets a much higher standard for valid consent that makes obtaining and maintaining it from its users more difficult than the U.S. legal framework.


ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.