Expanding your firm internationally is both a great opportunity and a risk, if not planned properly. There are many examples of firms entering new markets and enhancing their reputation internationally, but also cases – perhaps less well known – where a new office fails to live up to its initial promise, despite considerable effort and money.
International expansion is now a core strategic objective for many firms. The benefits are obvious: meeting client and market demand; reducing reliance on the UK market; creating opportunities for cross-selling from your existing office; and having a more compelling case in pitches for cross-border transactions.
