Freshfields’ Elizabeth Chambers on what it takes to successfully market a globe-trotting legal giant and how to put client relationships at the heart of your ‘product’
In a law firm our work has to be grounded in classic marketing discipline, even if it doesn’t seem immediately obvious as our efforts are rarely visible in advertising or new product launches. We have to have a deep understanding of our target audiences and customers, and be extremely clear about what our brand stands for – including what makes us better and different.
