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Capturing the views of over 3,000 law undergraduates from the UK’s top universities (Russell Group) as well as Graduate Diploma in Law (GDL) students from the College of Law, BPP Law School and Kaplan Law School, this report identifies the reasons why students choose law as a career and how their views of law firms develop throughout their studies. This report looks at the career options considered by students, what attracts them to law and the most powerful influences on their choice of firm. The report reveals which forms of marketing have the most impact and which firms students believe are the most prestigious, the best for training contracts and best for a healthy work/life balance.

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