The European Union is offering member states the chance to relax existing restrictions on product placement in TV programmes, but the UK Government is not too keen. Brinsley Dresden reports
As part of a wider consultation on the Audiovisual Media Services Directive (AVMS), the Department of Culture Media and Sport (DCMS) is currently asking for feedback on the question of whether the UK should liberalise its controls on product placement in TV programmes. The Secretary of State at the DCMS, Andy Burnham, recently caused consternation in the industry by making his own views – that the UK should not relax the current controls – known in advance of the consultation exercise.
