Corporate social responsibility is now a major concern for law firms, with many implementing formal policies. But is this a genuine concern or a cynical marketing ploy? Richard Lloyd reports

If you are visiting Freshfields Bruckhaus Deringer’s London office, don’t expect to see anyone carrying a Styrofoam coffee cup. Mugs are now the order of the day. Ask for a taxi to your next appointment and the hybrid car will pull up outside – fuelled, partly, by recycled cooking oil from the firm’s in-house restaurant. Welcome to the socially responsible magic circle law firm.