“I don’t do marketing, selling or business development. I am a professional, a lawyer, an expert and specialist who does a great job, so the referrals will come.” You simply cannot prosper if you have that attitude. It is time to wake up; it is the 21st century, and even the supermarket is moving in. You all know about ‘Tesco Law’ and the Legal Services Bill. You simply cannot play ostrich if you want to succeed.
The competition is hotting up and if you want to keep your slice of the cake you have to rethink your position: any business could be preparing to muscle in on your profession.
