X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

“I don’t do marketing, selling or business development. I am a professional, a lawyer, an expert and specialist who does a great job, so the referrals will come.” You simply cannot prosper if you have that attitude. It is time to wake up; it is the 21st century, and even the supermarket is moving in. You all know about ‘Tesco Law’ and the Legal Services Bill. You simply cannot play ostrich if you want to succeed.

The competition is hotting up and if you want to keep your slice of the cake you have to rethink your position: any business could be preparing to muscle in on your profession.

The AA and Halifax have already begun offering limited legal services in anticipation of the changes. Both companies are outsourcing the work to external solicitors but will eventually be able to employ their own legal staff.

So, how can you protect and improve your position? To be an all-rounded modern day legal professional it is naturally expected you that you know your area of expertise and keep up with any developments. You have to understand what your clients are trying to achieve in order to provide them with a creative edge, you must ensure they are ahead of the opposition and listen carefully – that way you learn what your client wants and needs. Building a strong, two-way relationship with your clients is vital, not just selling services for a quick fix. Make sure you understand that the relationship you have is about creating value for your client, not just paying lip service to it. And last but not least, enthusiastically become part of the business development team.

In today’s highly competitive and uncertain world, being a confident and effective networker helps make you an all round professional; it sets you apart from the crowd. You become more visible, always feel in control and will always create more business opportunities than your competitors. Professionals in particular find this aspect of their work life somewhat of a challenge.

So, what is networking? The irony is you have been networking from the day you strung a sentence together. Networking is simply building relationships and every relationship we have ever built in our lives, be it a business or social one, has three key stages:

This premium content is reserved for
Legal Week Subscribers.
Subscribe today and get 10% off.

A PREMIUM SUBSCRIPTION PROVIDES:

  • Trusted insight, news and analysis from the UK and across the globe
  • Connections to senior business lawyers within the leading law firms and legal departments
  • Unique access to ALM's unrivalled, market-leading reporting in the US and Asia and cutting-edge research, including Legal Week's UK Top 50 and Global 100 rankings
  • The Legal Week Daily News Alert, Editor's Highlights, and Breaking News digital newsletters and more, plus a choice of over 70 ALM newsletters
  • Optimized access on all of your devices: desktop, tablet and mobile
  • Complete access to the site's full archive of more than 56,000 articles

Already have an account?

For enterprise-wide or corporate enquiries, please contact Paul Reeves on Preeves@alm.com or call on +44 (0) 203 875 0651

Dig Deeper

 

Legal Week Newsletters & Alerts

Sign Up Today and Never Miss Another Story.

As part of your subscription, you can sign up for an unlimited number of a wide range of complimentary newsletters and alerts. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.