In the boardrooms of the major media content companies there is no room for doubt. As the internet has developed, the need to protect and enforce rights online has become the central issue. Get the fight right and the business will grow. Get it wrong and sit back and watch as others take advantage of your product for free.

Internet search giant Google has put itself in the front line of this battle. Many rights owners are now considering how to take the company in order to stop some of the most significant infringements of copyright currently taking place in the online environment.

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