Rival lawyers give thumbs down to DLA ad campaign
June 04, 2003 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
Top commercial lawyers have given the thumbs down to DLA’s decision to launch an expensive advertising campaign in the broadsheets.
The vast majority of the partners surveyed in this week’s Legal Week/EJ Legal Big Question survey rate such advertising as an ineffective tactic for law firms in search of new clients.
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