Sponsorship is a £17bn worldwide business that is currently at an all-time high, following an 11% annual growth rate during the past 15 years. Many law firms invest millions of pounds each year on sponsorship, although they do not strategically plan it – nor do they track a return on investment (ROI).
Our recent research showed that 73% of law firms believed that their sponsorships were successful as a business development tool. Raising the firm’s profile and corporate hospitality opportunities were seen as the main benefits.
