Yorkshire and the northeast: Shine like a star
Top regional firms built their reputations around a number of star performers but if the leading practices are to develop they must concentrate on developing a national brand. By Neil Braithwaite
A question frequently asked of law firms is “who are your star individuals?” The unspoken implication is that you can only be successful if you have big name lawyers and actively promote them as such. While this may be true for some firms, it overlooks a real issue that many practices, particularly the growing regional law firms, face when deciding whether to place the emphasis on promoting stars or developing a brand.
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