GCs don’t care about your firm’s brochure, no matter how glossy, or how many of in your firm are are Super Lawyers. But they do hire lawyers who’ve impressed them as speakers.
That’s what Toni Bianco, the marketing manager at New England firm Adler Pollock & Sheehan, learned from several Fortune 500 general counsels speaking on a panel at the Legal Marketing Association’s annual meeting in Orlando.
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