While it is rare for a member of a company's board of directors to go rogue—as J.C. Penney Co. Inc.'s just-resigned William Ackman did—it does happen occasionally. Companies—and their general counsel—need to plan for it as they do any other crisis management moment, experts say.
A feud between management and a director who goes public "is not a common occurrence," concedes Stephanie Mullette from CEB (formerly the Corporate Executive Board). She said the last one she remembers was in 2006 when Hewlett-Packard Company had a director who was leaking information to the media and, when caught, refused to resign.
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