The rivalry between Pepsi and Coke, which started in the 1940s, is legendary in business. Less known is that a more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African-Americans to gain access to professional jobs in major corporations.
Walter S. Mack, the astute president of the underdog Pepsi-Cola Co., decided he could lift the stalled sales of his soft drink by hiring a team of African-American marketers to make a more concerted effort to pursue the black consumer dollar.
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