‘TIS THE SEASON for Big Firm client gifts Yee haw Big Firms take the holidays as an occasion to send clients tokens of their gratitude for a calendar year’s worth of paying exorbitant fees. These gifts are also a chance to show clients that their Firm is bigger, better and swankier than some of the other shops the client may be using. I suppose some clients would prefer a year-end cash-back rebate, but what fun is that
Big Firms are like your Aunt Edna who refuses to ever give gift cards or cash as presents because it sucks all the fun out of giving her personal touch to gift-giving-like those toasty rubber-bottomed sock/slipper hybrids she got you last year. You know you love their warmth and versatility even though you might have preferred some iTunes. But Big Firms won’t be sending any slippers-they want to impress clients with their class and sophistication.
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