SWOLLEN WITH SNOWMELT from the surrounding mountains, the Yampa River flows through the ski town of Steamboat Springs, Colo. No steamboat ever plied these waters-the town’s name originated from the steamboat-like chugging sound of a nearby geothermal spring-but the Yampa still brims with watercraft. Tubers, kayakers and rafters negotiate the spillways while avoiding the lures of wader-wearing fly-fishers casting for trout and pike.

As it winds westward, the Yampa snakes beneath a concrete expanse called the James Brown Soul Center of the Universe Bridge. Yes, that James Brown. It got its name not because the Godfather of Soul had any connection to Steamboat Springs, but from a bridge-naming competition held more than a decade ago. That contest pitted the town’s whip-cracking ranchers against its whippersnapper ski crowd. The latter won out, and today the bridge endures, symbolically and soulfully linking Steamboat’s hardscrabble past to its upscale-resort present.

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