The fairytale weddings that many couples have yearned for are starting to come back down to earth-leveled by everyday problems like house payments and rising gas and food bills.

The wedding industry has long been considered one of most recession-proof. Most brides, grooms and their parents see the “big day” as a once-in-a-lifetime event not to be skimped on. But unlike Cinderella and Prince Charming, who didn’t have to worry about a mortgage on the castle, more couples are finding it hard to swallow the average pricetag of items like wedding cakes about $500, bridal gowns around $1,300 and flowers near $2,000.