And now, a word from our sponsors. A very brief word.TV commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago.For viewers, it means more commercials in a more rapid-fire format.
October 28, 2010 at 12:00 AM
1 minute read
And now, a word from our sponsors. A very brief word.
TV commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago.
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