SAN FRANCISCO AP – To hear Netflix CEO Reed Hastings tell it, the bone-headed decisions that have dragged down the Internet’s leading video subscription service during the past five months eventually will be forgotten like a bad movie made by a great film director.

Shaking off the stigma of a massive flop won’t be easy, a challenge Hastings acknowledged late Tuesday when he spoke at a UBS investor conference in New York. After his host mentioned the mystique surrounding Hastings as Netflix’s fortunes soared a year ago, Hastings quipped: “Now, it’s just pity.”