Most law firm associates aspire to the title of partner or shareholder and view their role as a stepping stone. What some might not realize, however, is that the associate position offers unlimited possibilities for growth and success. A firm that develops an associate’s skills, connections and experiences demonstrates a commitment to investing in that potential. Greenberg Traurig and other firms understand that, simply put, it makes good business sense to invest in associates. Here’s why:

1.  Satisfied associates market the firm more effectively to clients and potential clients.

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