Website developer Todd Paton knows it will likely be months before his new target market seeks him out, or even begins to pay attention to his pitches.
Yet, Paton and his colleague Dhiren Chauhan are busy building a platform to service Florida condominium associations. Their target demographic has so far shown little interest in anything other than static, brochure-like websites. But Paton expects this to change, thanks to a new law set to take effect July 1.
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