When realtor Stephen McWilliams responded with an aloof “Who is this?” to an unknown texter, the “seemingly personalized message” that followed appeared to come from a woman in the 305 area code.

“This is Kelly with BizTexter,” the answer read. “I found you on Zillow & hoped you wouldn’t mind me reaching out via text. :) I can help you generate more leads & sales. Text me!”

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