Beef and wine producer Uruguay is branching out into a product not normally associated with the pampas of South America: caviar. And it isn’t just any caviar, it’s premium ossetra caviar, and give it another few years, the even more expensive beluga caviar.

The country’s largest producer, Esturiones del Rio Negro SA, is in talks with a European investor and a Japanese company to help triple production to 11 tons by 2019, said co-owner and a director, Javier Alcalde.