Loews Corp., plans a $70 million renovation of the Loews Regency Hotel New York, a 354-room luxury property on Park Avenue in Manhattan, as the company focuses on the city in an expansion of its hotel division.

The upgrades should be completed by February 2014, when the National Football League’s Super Bowl will be held at MetLife Stadium in nearby East Rutherford, New Jersey, said Paul W. Whetsell, chief executive officer of Loews Hotels. The venue is the shared home of the New York Giants, which is 50 percent-owned by members of the Tisch family, Loews Corp.’s founders.

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