New Jersey lawyers can advertise on websites that send prospective clients their way so long as the sites are not misleading, the Supreme Court Committee on Attorney Advertising says in an advisory opinion.

In Opinion 43, issued Wednesday, the panel also determined that ethics rules do not prohibit lawyers from paying to advertise online on a per-contact or per-lead basis. Because lawyers are being charged for the contact regardless of whether it results in a new client, the charges are not referral fees, it found.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]