Election years are rife with opportunities for law firms and attorneys to position themselves as thought leaders and engage in vital public discussions. To effectively navigate this politically charged period, attorneys must take into account several key considerations, leveraging real-world examples to make their message resonate.

Striking a Balance Between Local and National Focus

Balancing local and national election topics is paramount for attorneys seeking media engagement during an election year. By positioning local insights within the broader national context, attorneys can contribute meaningfully to the wider discourse surrounding election-related legal issues and establish themselves as go-to sources on those topics.