Case acquisition and practice expansion has now become the number one concern and focus of most plaintiffs firms throughout the country. Everyone is looking for new ideas, new practice areas and a new market from which to obtain more cases and ultimately increase quality cases. The number of ways in which case acquisition and competition has affected the ability for some firms to attract new business is painfully obvious.

With a shrinking globe joined by the utilization of mass media and computer power, it is now possible (and perhaps necessary) for your law firm to “cast a wider net” in the marketing world. In that vein, here are some thoughts on how you can build and grow a successful practice:

It Is a ‘Numbers Game’