The COVID-19 pandemic changed the world in many ways. One such change is tearing through the legal industry like a tsunami—the legal job market for associates is hotter than ever. In turn, law firms are doing everything they can to recruit and retain top talent. If done wisely—this investment will pay off dividends when that valued associate develops professionally, stays productive, and actually makes it down the path to partnership without burning out.

Investing resources into associate attorneys is more important now that it has ever been, but with that statement comes a caveat: it goes beyond simply offering higher base salaries and bonuses. Many law firm leaders still don’t believe the cliché “it’s not all about the money,” even when it comes from the mouths of young attorneys but is true in many cases. While no one will complain about getting more money, to these younger generations, there is much more to career satisfaction, and it behooves firm leadership to pay attention and take action.

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