“Sometimes you win, sometimes you learn.” This has long been one of my favorite quotes, but it really hit home in 2020. If you came out of this year without any lessons, you weren’t paying attention.

Like those in many other industries, law firm marketing and PR professionals rolled up their sleeves and quickly reacted to the pandemic, social unrest and an election season like no other. What lessons can we take from 2020 into 2021 and beyond? Here are four:

  • You must continue your marketing efforts and stay visible with clients, even if you can’t meet people in person.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]