In the face of a downswing economy and economic hardships as a result of the COVID-19 pandemic, many businesses are now realizing the tangible value of their intangible intellectual property.

The trademarks, copyrights and patents registered by a business may indeed be among some of its most valuable corporate assets. The World Intellectual Property Office (WIPO) has estimated that intangible assets now represent 80% of corporate value. Famous trademarks—like Google, Apple, Samsung and Amazon—are valued in the billions of dollars. Even current accountancy practice requires intellectual property to be listed on balance sheet at valuation. As one court put it, “theoretically and perhaps practically as well, this hard-earned [trademark] right is as important as money in the bank.”

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