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Ethics. If you look hard enough, news sources are brimming with companies exhibiting unethical behavior. Whether it be Uber’s controversial post-riding tracking or their surge pricing that some believe took advantage of a New York Taxi Workers Alliance immigration protest. It might be Wells Fargo CEO John Stumpf continuing to defend the bogus accounts created by 5,000 of his employees in order to hit their sales targets. Or possibly, Google’s recent fine for preferential advertising.