A Long Island County has filed a lawsuit against drug manufacturers alleging deceptive marketing of opioid painkillers, in a move resembling litigation filed by states against tobacco manufacturers in the 1990s that led to a master settlement with cigarette makers.
The suit, County of Suffolk v. Purdue Pharma, filed in state Supreme Court last week, contends that the drugmakers intentionally created a “false perception through a coordinated, sophisticated and highly deceptive marketing campaign” beginning in the late 1990s claiming painkillers such as OxyContin and Percocet could be prescribed non-addictively.
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