For a few years now, customization has been all the rage among clothing and accessories companies. A simple Google search reveals countless options to those looking for a custom T-shirt or iPhone case. Adidas allows customers to customize the ZX Flux shoe by uploading their own images. And Gucci recently announced that consumers can add their own touch to the Dionysus handbag at the flagship store in Milan.
It’s a savvy idea: personalize the buying experience by letting customers join in the design process. But the trend raises questions about intellectual property rights, attorneys say.
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