The Federal Trade Commission is coming down against a Florida marketer alleged to have threatened its customers with legal action for writing negative reviews, according to Leonard Gordon and Laura Arredondo-Santisteban of Venable.
“As user reviews become more and more powerful in driving market share, regulators continue to pay attention,” they explain. In this case, the FTC claimed Roca Labs was making deceptive weight loss claims and pursuing customers who wrote negative reviews online or contacted the Better Business Bureau. Under terms and conditions, which the customers allegedly agreed to at purchase, they couldn’t “speak, publish, cause to be published, print, review, blog, or otherwise write negatively” about Roca Labs. The FTC claims the company was threatening the consumers who violated these “gag clauses.”
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
