In recent years, e-commerce has seen unprecedented growth. According to e-Marketer, in 2015 worldwide business-to-consumer ecommerce sales are expected to reach $1.5 trillion. The Internet has become a boundless marketplace where brands can access customers across the globe, promote products and more easily connect supply and demand. But with the growth of e-commerce, companies face new brand misuse challenges, including third party trademark filings, counterfeit or infringing products or services, domain name hoarding, duplicate websites, negative commentary, keyword diversion of customers/suppliers and out-of-control e-commerce platforms.
Now more than ever, it is crucial for brand owners to develop best practices in trademark clearance, protection and enforcement to counter brand misuse.
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