Facebook is often ripe with intellectual property infringement, according to Whitney Gibson and Jordan Cohen of Vorys, Sater, Seymour and Pease, in this recent blog post. But that doesn’t mean companies have to just sit back and “like” it.

The authors note that it is quite easy to report the offending activity directly to the social media site. “It is most beneficial for the party alleging infringement if their IP has been registered or, at the very least, is pending registration,” they say. But first, they suggest contacting the infringer directly via private message with a cease and desist letter attached, so long as there is a legitimate basis for the claim.

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