The ho-hum, half-a-trillion-dollar global legal services industry—a sleeping giant by any measure—appears to be headed for a rude awakening, and that’s inspired us lawyers who populate it to do what comes naturally: talk. Across business and legal publications, on the Internet and at industry gatherings, the question “How are law firms planning to adapt?” has been asked and answered, documented, debated, and blogged about.

But if what most of us care about is how the industry will look in five or ten years, then we ought to start worshiping at another altar, because when God wants a laugh, he asks law firms for their business plans.

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