Calls to integrate environmental, social, and governance (ESG) initiatives into corporate strategy are forging a new era for the private sector. Remote work, a long-awaited commitment to diversity, equity, and inclusion, demands for corporate activism on social issues, and the resurgence of unionism are all broadening the boundaries of traditionally defined corporate roles and functions from human resources to marketing.

The traditional, reactive compliance mindset is no longer adequate because regulatory enactment comes long after the forces of public concern driving change have already had significant impacts on a company. Reputational risk looms large and reputational damage can be swift and irreversible.

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