LinkedIn is a powerful monopoly. It’s a vital tool for recruiters; more importantly, LinkedIn has become a “must participate” expectation in corporate America generally. Everyone you want to do business with, every potential corporate employer (or client, if you are in a law firm), every recruiter, etc., looks to LinkedIn to get more information on you. Sometimes, it is even their first impression of you.

Failing to maximize your LinkedIn presence used to qualify simply as opt-out laziness. Now I would raise a poor LinkedIn profile to the level of personal professional negligence. With that in mind, here are my top three tips for earning your LinkedIn black belt.

1. The photo matters.

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