Reputation is everything, right? So what can companies do to protect executives from online reputation attacks? Whitney Gibson and Jordan Cohen of Vorys explore the issue in this recent blog post. “It is easy to see the harm that can be caused if false and defamatory information about an executive appears online, particularly high in search engine rankings,” they say. Here is some of their advice on what to do about it:
• Protection: “It might not be possible to wholly prevent online attacks, including defamation or even executive impersonation,” warn the authors. To mitigate this, they suggest generating as much positive content about the people as possible. From blog posts to positive news stories, this content can help push the negative reviews to page 4 of a Google search result.
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