It’s time for law firms to get innovative, at least when it comes to online interactions with corporate counsel. That’s the advice from a recent panel discussion during the Legal Marketing Association’s Technology Conference, according to Lindsay Griffiths of the International Lawyers Network. Here are some more technology tidbits from the panelists: Michael Haven of Net App, Olga Mack of ClearSlide, Sharon Segev of Elo Touch Solutions and Alexandra Sepulveda of Udemy, all moderated by Wicker Park Group’s Nat Slavin.
• Responding to email within 24 hours is the low bar: “It used to be that law firms and lawyers could brag if they responded to their clients within 24 hours, but that’s now [the] minimum,” explains Griffiths. That doesn’t mean solving their problem or fully answering a complex question within that time frame, but it does mean letting them know you’re working on it.
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