Kubota. Marlboro. Red Bull. Caterpillar. What do they have in common? They’re brands and trademarks that have been decisively successful in using the U.S. International Trade Commission (ITC) to combat parallel imports: that is, grey market goods. See, Agricultural Tractors Under 50 Power Take-off Horsepower, Inv. No. 337-TA-380; Cigarettes and Packaging Thereof, Inv. No. 337-TA-643; Certain Energy Drink Products, Inv. No. 337-TA-678; Hydraulic Excavators and Components Thereof, Inv. No. 337-TA-582.
Customers in the United States often pay more for valued branded goods than buyers of the same goods in less well-developed economies. Higher prices here in the U.S. in turn support profits and shareholder value for manufacturers of branded goods, and strengthen domestic industry.
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