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Proactive Strategies for Protecting Your Brand from the Risk of Online Conversations

Level: Advanced
Runtime: 65 minutes
Recorded Date: March 09, 2022
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  • Introduction
  • Presentation
  • Panel Disucssion
  • Q & A
Runtime: 1 hour, 5 minutes
Recorded: March 9, 2022

For NY - Difficulty Level: For experienced attorneys only (non-transitional)


What happens if a company’s official Facebook page is bombarded by hateful comments that damage the reputation of the brand? Or if its customer service representatives are constantly being abused online, resulting in accusations of an unsafe workplace?

No organization can afford to ignore the online environment—a good website and active social media accounts are crucial for communicating with external stakeholders and building trust in your brand—but there is also no denying that the internet can be a bit of a minefield. Thanks to its dynamic and real-time nature, it’s all too easy for a hasty post or comment to damage a company’s brand and have serious legal repercussions.

And, unfortunately, the organization need not even be at fault. This can happen even if a third party chooses to use your channels as a platform for hate speech, harassment, misinformation, etc. This session will examine the importance of putting strategies in place that mitigate legal, compliance, and brand risk in the online environment.

This program was recorded as part of ALM's Legalweek Conference on March 9th, 2022.

Provided By

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Jeffrey Salling

Global Director of eDiscovery & Senior Counsel

Jeffrey Salling, Esq., is the Global Director of eDiscovery at Novartis. After starting the rest of world efforts in Basel, Switzerland, Mr. Salling moved to New Jersey to run the global practice. Mr. Salling previously held high-ranking positions at Complete Discovery Source (CDS) and Deloitte Consulting in Chicago.

Mr. Salling is an expert on the topic of eDiscovery whose hands-on experience managing large-scale, challenging matters (including antitrust, intellectual property, and commercial litigation) gives him a unique perspective on technology and best practices in handling electronically stored information (ESI). As a former document review contractor, Jeffrey has worked at every level along the eDiscovery spectrum. His early experiences have allowed him to fully maximize 'the big picture' perspective to ensure that early decisions always take into account the end-goals. While at Deloitte, Mr. Salling absorbed as much technology-assisted review (TAR) knowledge as possible and brought that innovation to Novartis. Currently, he focuses on the cross-border discovery, disclosure, and data privacy (GDPR/Swiss Privacy), but often advises and collaborates with Compliance, Records Management, and Operations.

Mr. Salling is also an Adjunct Professor of eDiscovery at the University of Illinois at Chicago, John Marshall Law School, an institution that specializes in providing students with "practice-ready" knowledge and skills. He developed his own curriculum with the intention of giving future professionals a broad look at the world of eDiscovery and non-traditional practicing of law.

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Peter Callaghan

Chief Revenue Officer

Peter Callaghan is the Chief Revenue Officer at Pagefreezer. He is a respected people leader with extensive hands on experience developing and managing high performance sales, marketing, service, product management and public relations teams with a bottom-line orientation.

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David R. Cohen

Reed Smith LLP

David is the chair of Reed Smith’s Records & E-Discovery Group. He has 30 years of commercial litigation experience in a variety of subject matters. David serves as special e-discovery counsel in many cases, represents companies incomplex litigation matters, and also counsels clients on records management and litigation readiness issues.

David has been involved in setting up the E-Discovery Special Masters (EDSM) program in the U.S. District Court for the Western District of Pennsylvania, and he has been appointed to serve as an EDSM in three separate cases by three different Federal judges. He also served on the Pennsylvania E-Discovery Rules Subcommittee, chaired by Allegheny County, PA Common Pleas Judge Stanton Wettick.

In addition, David has designed and presented e-discovery training programs for judges and neutrals around the country; has authored numerous legal publications; and is a frequent presenter at continuing legal education seminars regarding e-discovery, technology, and litigation tactics (listing of recent publications and speaking engagements contained herein).

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