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Proactive Strategies for Protecting Your Brand from the Risk of Online Conversations

Level: Advanced
Runtime: 65 minutes
Recorded Date: March 09, 2022
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  • Introduction
  • Presentation
  • Panel Disucssion
  • Q & A
Runtime: 1 hour, 5 minutes
Recorded: March 9, 2022

For NY - Difficulty Level: For experienced attorneys only (non-transitional)


What happens if a company’s official Facebook page is bombarded by hateful comments that damage the reputation of the brand? Or if its customer service representatives are constantly being abused online, resulting in accusations of an unsafe workplace?

No organization can afford to ignore the online environment—a good website and active social media accounts are crucial for communicating with external stakeholders and building trust in your brand—but there is also no denying that the internet can be a bit of a minefield. Thanks to its dynamic and real-time nature, it’s all too easy for a hasty post or comment to damage a company’s brand and have serious legal repercussions.

And, unfortunately, the organization need not even be at fault. This can happen even if a third party chooses to use your channels as a platform for hate speech, harassment, misinformation, etc. This session will examine the importance of putting strategies in place that mitigate legal, compliance, and brand risk in the online environment.

This program was recorded as part of ALM's Legalweek Conference on March 9th, 2022.

Provided By

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Jeffrey Salling

Chief of Staff and Senior Director, Legal Operations

Jeffrey Salling, Esq. is the Chief of Staff and Senior Director of Operations at Moderna. In this role, he crafts the technology roadmaps for eBilling, contracts, law firm management, and eDiscovery. As Chief of Staff, Mr. Salling is a business partner with a law degree who focuses on continuous improvement, maximizing efficiencies, and employing metric-based decisions across the legal department.

Before joining Moderna, Mr. Salling was the Global Director of eDiscovery at Novartis (having worked in Basel, Switzerland & East Hanover, New Jersey). He previously held high-ranking positions at Complete Discovery Source (CDS) and Deloitte in Chicago. Mr. Salling is an expert on the topic of legal technology and eDiscovery whose hands-on experience managing large-scale, challenging matters (including antitrust, intellectual property, and commercial litigation) gives him a unique perspective living in a digital world. While at Deloitte, Mr. Salling focused on learning how AI & analytics can be applied to the legal arena. Beginning at Deloitte and continuing through his current role, Mr. Salling is a passionate people leader. He also seeks to give back. Mr. Salling is a foster-adoptive parent and has served as an Adjunct Professor at the University of Illinois Chicago School of Law. He developed his own curriculum to give future professionals practice-ready skills in eDiscovery and data privacy.

In his hybrid role at Moderna, Mr. Salling focuses on combining ‘the big picture’ and analytics in developing a legal department fit for purpose. He collaborates across data privacy, IT, security, IP, and compliance. Simply put, his goal is uniting people, processes, and systems on a global level to drive efficiencies and deliver exceptional work-product to a business that is saving lives.

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Peter Callaghan

Chief Revenue Officer

Peter Callaghan is the Chief Revenue Officer of Pagefreezer—an organization that simplifies compliance and litigation by automatically archiving websites, social media, mobile text messages, and enterprise messaging platforms through its advanced records management software solutions.

Peter has decades of experience strategically guiding teams in the tech industry, resulting in significant market share increases and exponential revenue growth for the companies he’s served. Peter has a passion for building high-performance teams, developing value-based go-to-market strategies, and creating effective brand strategies.

Heading up the sales, marketing, and customer experience teams at Pagefreezer, Peter consults with customers in highly-litigated and highly-regulated industries on the effective implementation of information governance, eDiscovery, and compliance strategies. Many of his customers are leading global technology companies, federal agencies, and prestigious financial services firms who face a complex landscape of regulatory requirements and high-stakes legal matters.

With a history of helping to develop innovative tech products and a keen eye for trends, Peter plays a crucial role in identifying the needs of the company’s customers and communicating those needs to the research and development teams at Pagefreezer.

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David R. Cohen

Reed Smith LLP

David is the chair of Reed Smith’s Records & E-Discovery Group. He has 30 years of commercial litigation experience in a variety of subject matters. David serves as special e-discovery counsel in many cases, represents companies incomplex litigation matters, and also counsels clients on records management and litigation readiness issues.

David has been involved in setting up the E-Discovery Special Masters (EDSM) program in the U.S. District Court for the Western District of Pennsylvania, and he has been appointed to serve as an EDSM in three separate cases by three different Federal judges. He also served on the Pennsylvania E-Discovery Rules Subcommittee, chaired by Allegheny County, PA Common Pleas Judge Stanton Wettick.

In addition, David has designed and presented e-discovery training programs for judges and neutrals around the country; has authored numerous legal publications; and is a frequent presenter at continuing legal education seminars regarding e-discovery, technology, and litigation tactics (listing of recent publications and speaking engagements contained herein).

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