Building a High-Value Legal Department in Times of Volatility, Uncertainty, Complexity & Ambiguity (VUCA)

George K. H. Schell has spent the last two and a half decades providing best-in-class leadership and people management expertise as a business manager and senior legal counsel in a broad range of business environments including a private law firm, federal and city government, Major League baseball and the global beverage industry. Mr. Schell was most recently Chief Marketing Counsel for the North America Group of The Coca-Cola Company in Atlanta, Georgia and currently is the Chairman of the Board of the Council of Better Business Bureaus in Arlington, Virginia. Mr. Schell began his tenure at The Coca-Cola Company in North America Marketing as a Director of Business Affairs where his primary duties were negotiating sports and entertainment deals including the Olympic Games, FIFA World Cup and Professional Sports teams in the United States.

Prior to his tenure at Coca-Cola Mr. Schell was Vice President and General Counsel for the Oakland Athletics Baseball Company and Chief of General Litigation for the City of San Francisco. Mr. Schell began his professional career as an associate for the Steinhart & Falconer law firm after spending two years as a Team Leader and Staff Attorney for the Ninth Circuit Office of Staff Attorneys in San Francisco, California.