Baker & Hostetler is expanding its recently launched digital assets and data management practice group with a new unit focused on helping business clients monetize their data and IP, and the firm has hired the former U.S. head of data protection and cybersecurity at Norton Rose Fulbright to help lead the effort.

Jeewon Kim Serrato, who is joining the firm Monday as a partner in San Francisco, will serve as a co-leader of the new digital transformation and data economy practice team, along with Atlanta-based partner Janine Anthony Bowen and Philadelphia-based partner Chad Rutkowski.