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Global law firms have strengthened their brands in Canada but still fall short of large Canadian firms such as Blake, Cassels & Graydon, which was named the country’s top legal brand for the third consecutive year in a recent study by Acritas Research Ltd.

Acritas, a legal marketing consultancy, released the Canada Law Firm Brand Index 2018 on Monday, showing Blakes has the strongest law firm brand in the country, followed by McCarthy Tetrault in second place and Stikeman Elliott in third.

Acritas bases the index on a survey of 250 senior in-house counsel, either at Canadian organizations with revenue of at least $50 million or at multinational companies with legal needs in Canada. The survey asks in-house lawyers about the most well-known and favorably viewed law firms, how likely they are to choose certain firms for top-level litigation and transactional matters, and overall use.

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Scott Flaherty

Scott Flaherty, based in New York, covers the business of law with a focus on legal ethics, lawyer misconduct, conflicts-of-interest and litigation involving law firms. He can be reached at [email protected] On Twitter: @sflaherty18

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