Lorillard Tobacco Co. is denying that the use of the letter "M" to promote its Newport cigarettes cashes in on Philip Morris USA's iconic Marlboro brand. The nation's No. 1 tobacco company filed suit in October in U.S. District Court seeking to block Lorillard from using an "M" in its packaging for Newport, contending it unfairly infringes on its top-selling brand.
December 05, 2007 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Lorillard Tobacco Co. is denying that the use of the letter “M” to promote its Newport cigarettes cashes in on Philip Morris USA’s iconic Marlboro brand.
The nation’s No. 1 tobacco company filed suit in October in U.S. District Court seeking to block Lorillard from using an “M” in its packaging for Newport, contending it unfairly infringes on its top-selling brand.
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