Pillsbury Winthrop Shaw Pittman managers first enlisted Tania Shah earlier this year to help then recruit someone to lead the firm’s diversity initiatives. Shah, the former executive director of the California Minority Counsel Program, seemed ideal for that — and, as it turned out, so much more.

Last month, Pillsbury hired Shah for a newly created post: director of corporate social responsibility. It’s a title, and role, that so far has mostly popped up at European law firms but may catch on here, as it gives firms a way to manage, and publicize, a variety of feel-good initiatives seen as essential in attracting both clients and lawyers.

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