For business, the Internet age means sales without borders and a worldwide market of billions of customers. The same aspects of the Internet that are so attractive to business, however, can also be a source of sleepless nights and deep concern for legal counsel charged with corporate brand protection.

Brand protection online is now crucial for all businesses. A poorly policed cyber reputation may cost your company dearly in lost profits, customer goodwill and corporate image. In cyberspace, your reputation is your most valuable commodity — it determines your visibility and it can dramatically affect consumer confidence in your company.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]