For business, the Internet age means sales without borders and a worldwide market of billions of customers. The same aspects of the Internet that are so attractive to business, however, can also be a source of sleepless nights and deep concern for legal counsel charged with corporate brand protection.
Brand protection online is now crucial for all businesses. A poorly policed cyber reputation may cost your company dearly in lost profits, customer goodwill and corporate image. In cyberspace, your reputation is your most valuable commodity — it determines your visibility and it can dramatically affect consumer confidence in your company.
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