Virtual law firms; the U.S. Supreme Court on YouTube; lawyer rankings! Thirty years ago — when Bates v. Arizona, the landmark case on attorney advertising was decided — no one could have guessed that we would be where we are today in marketing our practices. Millions of dollars and non-billable hours are being spent by firms across the country on marketing activities. In-house marketing staffs are commonplace, as are the use of outside specialty consultants for Web sites, PR, graphic design and more.

But much more is happening.

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